Honorable Robert Bunda

President of the Senate

Twenty-First State Legislature

Third Special Session of 2001

State of Hawaii

Sir:

Your Committee on Ways and Means, to which was referred H.B. No. 9, H.D. 1, entitled:

begs leave to report as follows:

The purpose of this measure is to appropriate $10,000,000 for the immediate implementation of an integrated marketing plan to market and promote the State of Hawaii as a visitor destination.

Your Committee finds that this plan will respond to the changed market conditions resulting from the terrorist attacks of September 11, 2001, and that if necessary, existing tourism marketing contracts may be amended to implement the purposes of this Act. In addition, the Hawaii Tourism Authority and the Hawaii Visitors and Convention Bureau will report to the Legislature by March 1, 2002, on implementation of the plan, details of how the $10,000,000 was expended, and how these expenditures relate to other marketing expenditures by the Hawaii Tourism Authority.

As affirmed by the record of votes of the members of your Committee on Ways and Means that is attached to this report, your Committee is in accord with the intent and purpose of H.B. No. 9, H.D. 1, and recommends that it pass Second Reading and be placed on the calendar Third Reading.