STAND. COM. REP. NO. 381

Honolulu, Hawaii

RE: S.B. No. 1276

S.D. 1

Honorable Ronald D. Kouchi

President of the Senate

Thirty-Third State Legislature

Regular Session of 2025

State of Hawaii

Sir:

Your Committee on Commerce and Consumer Protection, to which was referred S.B. No. 1276 entitled:

"A BILL FOR AN ACT RELATING TO AGRICULTURE,"

begs leave to report as follows:

The purpose and intent of this measure is to:

(1) Expand the offense of false labeling of Hawaii-grown coffee to include roasted coffee; and

(2) Impose a $10,000 fine for each separate offense of false labeling of Hawaii-grown roasted coffee.

Your Committee received testimony in support of this measure from the Department of Agriculture, Hawaii Coffee Association, Hawaii Coffee Growers Association, Hawaiʻi Farm Bureau, Hawaiʻi Food+ Policy, and Synergistic Hawaiʻi Agriculture Council.

Your Committee finds that Hawaii's coffee industry is the State's second most lucrative agricultural crop. Hawaii-grown coffee is among the highest priced coffee sold anywhere in the world, due to its cost of production and reputation for outstanding quality. Because the demand for these products far exceeds available supply, counterfeiters falsely label less expensive coffees as originating from Hawaii and sell cheaper coffee at premium prices. Existing law imposes penalties for the false labeling of Hawaii-grown coffee in cherry and parchment form. However, the false labeling of coffee occurs almost exclusively in roasted coffee. Roasted coffee falsely labeled as Hawaii-grown coffee is typically priced below the cost of genuine Hawaii-grown coffee, thus creating downward price pressure and value depreciation in the marketplace. This measure closes these existing statutory loopholes, strengthens consumer protections, and protects local farmers.

Your Committee has amended this measure by:

(1) Inserting an effective date of July 1, 2050, to encourage further discussion; and

(2) Making technical, nonsubstantive amendments for the purposes of clarity and consistency.

As affirmed by the record of votes of the members of your Committee on Commerce and Consumer Protection that is attached to this report, your Committee is in accord with the intent and purpose of S.B. No. 1276, as amended herein, and recommends that it pass Second Reading in the form attached hereto as S.B. No. 1276, S.D. 1, and be referred to your Committee on Judiciary.

Respectfully submitted on behalf of the members of the Committee on Commerce and Consumer Protection,

________________________________

JARRETT KEOHOKALOLE, Chair