THE SENATE

S.B. NO.

1065

THIRTY-FIRST LEGISLATURE, 2021

S.D. 2

STATE OF HAWAII

 

 

 

 

 

 

A BILL FOR AN ACT

 

 

RELATING TO THE DEPARTMENT OF BUSINESS, ECONOMIC DEVELOPMENT, AND TOURISM.

 

 

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII:

 


PART I

     SECTION 1.  The legislature finds that prior to the coronavirus disease 2019 pandemic, the effects of tourism on Hawaii's economy, environment, and way of life for residents were undergoing reflection and change.  However, the impact of the pandemic on the State and residents provided a greater opportunity to rethink and transform Hawaii's tourism industry for a post-pandemic world in a manner beneficial for Hawaii and its future.

     In July 2021, the Hawaii tourism authority announced its intent to become a more effective destination management organization.  The legislature notes that destination management has become a major focus of the Hawaii tourism authority and is at the heart of its 2020-2025 Strategic Plan Update.  The legislature further notes that the Hawaii tourism authority reorganized its structure and operations to support the goal of Mālama Kuu Home (caring for my beloved home) through the principles of regenerative tourism.  Tourism marketing and tourism management are fundamental responsibilities of the Hawaii tourism authority and are critical to sustainable tourism.

     The legislature further finds that according to the Hawaii state planning act, planning for the State's economy regarding the visitor industry shall be directed toward the achievement of a visitor industry that constitutes a major component of steady growth for Hawaii's economy.  To achieve the visitor industry objective, state policy requires, among other things, the following:

     (1)  Ensuring that visitor industry activities are in keeping with the social, economic, and physical needs and aspirations of Hawaii's people;

     (2)  Encouraging cooperation and coordination between the government and private sectors in developing and maintaining well-designed, adequately serviced visitor industry and related developments that are sensitive to neighboring communities and activities; and

     (3)  Aligning the growth, development, and management of tourism in the State with the objectives and policies of the Hawaii State Planning Act.

     The legislature believes that each county should have greater control of its own visitor industry.  Currently, the legislature appropriates moneys to the Hawaii tourism authority, which then contracts with various businesses or awards grants to promote the State as a visitor destination.

     The legislature also believes that those moneys should instead be expended by the counties so that each county may develop a visitor marketing approach that is more appropriate to the county than a singular approach by the Hawaii tourism authority that applies statewide.

     Accordingly, the purpose of this Act is to:

     (1)  Ensure that the scope and responsibilities of the Hawaii tourism authority encompass best practice destination management and regenerative tourism;

     (2)  Require the Hawaii tourism authority to develop a tourism management plan that includes tourism marketing, best practice destination management, and regenerative tourism;

     (3)  Codify the objectives and action items from the counties' destination management action plans; and

     (4)  Make appropriations.

PART II

     SECTION 2.  Section 201B-1, Hawaii Revised Statutes, is amended by adding two new definitions to be appropriately inserted and to read as follows:

     ""Best practice destination management" means a holistic process that ensures that tourism adds value to the economy, social fabric, and ecology of communities.

     "Regenerative tourism" means tourism that focuses on reducing the harm associated with tourism and restoring the natural environment from the harm already done by tourism through collective holistic efforts to:

     (1)  Make net positive contributions;

     (2)  Create conditions that allow life to flourish; and

     (3)  Improve destinations for current and future generations for the well-being of the environment, residents, indigenous communities, and visitors."

     SECTION 3.  Section 201B-3, Hawaii Revised Statutes, is amended by amending subsection (a) to read as follows:

     "(a)  Except as otherwise limited by this chapter, the authority may:

     (1)  Sue and be sued;

     (2)  Have a seal and alter the same at its pleasure;

     (3)  Through its president and chief executive officer, make and execute contracts and all other instruments necessary or convenient for the exercise of its powers and functions under this chapter; provided that the authority may enter into contracts and agreements for a period of up to five years, subject to the availability of funds; [and] provided further that the authority may enter into agreements for the use of the convention center facility for a period of up to ten years;

     (4)  Make and alter bylaws for its organization and internal management;

     (5)  Unless otherwise provided in this chapter, adopt rules in accordance with chapter 91 with respect to its projects, operations, properties, and facilities;

     (6)  Through its president and chief executive officer, represent the authority in communications with the governor and the legislature;

     (7)  Through its president and chief executive officer, provide for the appointment of officers, agents, a sports coordinator, and employees, subject to the approval of the board, prescribing their duties and qualifications, and fixing their salaries, without regard to chapters 76 and 78, if funds have been appropriated by the legislature and allotted as provided by law;

     (8)  Through its president and chief executive officer, purchase supplies, equipment, or furniture;

     (9)  Through its president and chief executive officer, allocate the space or spaces that are to be occupied by the authority and appropriate staff;

    (10)  Through its president and chief executive officer, engage the services of qualified persons to implement the State's tourism [marketing] management plan or portions thereof as determined by the authority;

    (11)  Through its president and chief executive officer, engage the services of consultants on a contractual basis for rendering professional and technical assistance and advice;

    (12)  Procure insurance against any loss in connection with its property and other assets and operations in amounts and from insurers as it deems desirable;

    (13)  Contract for or accept revenues, compensation, proceeds, and gifts or grants in any form from any public agency or any other source;

    (14)  Develop, coordinate, and implement state policies and directions for tourism and related activities taking into account the economic, social, and physical impacts of tourism on the State, Hawaii's natural environment, [and] areas frequented by visitors[;], best practice destination management, and regenerative tourism;

    (15)  Have a permanent[,] and strong focus on Hawaii brand management;

    (16)  Coordinate all agencies and advise the private sector in the development of tourism-related activities and resources;

    (17)  Work to eliminate or reduce barriers to travel to provide a positive and competitive business environment, including coordinating with the department of transportation on issues affecting airlines and air route development;

    (18)  Market and promote sports-related activities and events;

    (19)  Coordinate the development of new products with the counties and other persons in the public sector and private sector, including the development of sports, culture, health and wellness, education, technology, agriculture, and nature tourism;

    (20)  Establish a public information and educational program to inform the public of tourism and tourism-related problems;

    (21)  Encourage the development of tourism educational, training, and career counseling programs;

    (22)  Establish a program to monitor, investigate, and respond to complaints about problems resulting directly or indirectly from the tourism industry and taking appropriate action as necessary;

    (23)  Develop and implement emergency measures to respond to any adverse effects on the tourism industry, pursuant to section 201B-9;

    (24)  Set and collect rents, fees, charges, or other payments for the lease, use, occupancy, or disposition of the convention center facility without regard to chapter 91;

    (25)  Notwithstanding chapter 171, acquire, lease as lessee or lessor, own, rent, hold, and dispose of the convention center facility in the exercise of its powers and the performance of its duties under this chapter; and

    (26)  Acquire by purchase, lease, or otherwise, and develop, construct, operate, own, manage, repair, reconstruct, enlarge, or otherwise effectuate, either directly or through developers, a convention center facility."

     SECTION 4.  Section 201B-6, Hawaii Revised Statutes, is amended to read as follows:

     "§201B-6  Tourism [marketing] management plan; measures of effectiveness.  (a)  The authority shall be responsible for developing a tourism [marketing] management plan[.] that includes tourism marketing, best practice destination management, and regenerative tourism.  The plan shall be a single, comprehensive document that shall be updated every year and include the following:

     (1)  Statewide Hawaii brand management efforts and programs;

     (2)  Targeted markets;

     (3)  Efforts to enter into Hawaii brand management projects that make effective use of cooperative programs;

     (4)  Program performance goals and targets that can be monitored as market gauges and used as attributes to evaluate the authority's programs; and

     (5)  The authority's guidance and direction for the development and coordination of promotional and marketing programs that build and promote the Hawaii brand, which are implemented through county contracts and agreements with destination marketing organizations or other qualified organizations, including:

          (A)  Target markets and the results being sought;

          (B)  Key performance indicators; and

          (C)  Private sector collaborative or cooperative efforts that may be required.

     As used in this [section,] subsection, "Hawaii brand" means the programs that collectively differentiate the Hawaii experience from other destinations.

     (b)  In accordance with subsection (a), the authority shall develop measures of effectiveness to assess the overall benefits and effectiveness of the [marketing] tourism management plan and include documentation of the progress of the [marketing] tourism management plan [towards] toward achieving the authority's strategic plan goals."

     SECTION 5.  Section 201B-7, Hawaii Revised Statutes, is amended by amending subsections (a) and (b) to read as follows:

     "(a)  The authority may enter into contracts and agreements that include the following:

     (1)  Tourism promotion, [marketing, and] development[;], and management;

     (2)  Market development-related research;

     (3)  Product development and diversification issues focused on visitors;

     (4)  Promotion, development, and coordination of sports-related activities and events;

     (5)  Promotion of Hawaii, through a coordinated statewide effort, as a place to do business, including high technology business, and as a business destination;

     (6)  Reduction of barriers to travel;

     (7)  Marketing, management, use, operation, or maintenance of the convention center facility, including the purchase or sale of goods or services, logo items, concessions, sponsorships, and license agreements, or any use of the convention center facility as a commercial enterprise; provided that effective January 1, 2020, and thereafter, contracts issued pursuant to this paragraph for the marketing of all uses of the convention center facility may be issued separately from the management, use, operation, or maintenance of the facility;

     (8)  Tourism research and statistics to:

          (A)  Measure and analyze tourism trends;

          (B)  Provide information and research to assist in the development and implementation of state tourism policy; and

          (C)  Provide tourism information on:

              (i)  Visitor arrivals, visitor characteristics, and expenditures;

             (ii)  The number of transient accommodation units available, occupancy rates, and room rates;

            (iii)  Airline-related data including seat capacity and number of flights;

             (iv)  The economic, social, and physical impacts of tourism on the State; and

              (v)  The effects of the [marketing programs] tourism management plan of the authority on the measures of effectiveness developed pursuant to section 201B-6(b); and

     (9)  Any and all other activities necessary to carry out the intent of this chapter;

provided that the authority shall periodically submit a report of the contracts and agreements entered into by the authority to the governor, the speaker of the house of representatives, and the president of the senate.

     (b)  The authority shall be responsible for:

     (1)  Creating a vision and developing a long-range strategic plan for tourism in Hawaii;

     (2)  Promoting[, marketing,] and developing the tourism industry in the State; provided that the authority's efforts include best practice destination management and regenerative tourism;

     (3)  Arranging for the conduct of research through contractual services with the University of Hawaii or any agency or other qualified persons concerning social, economic, and environmental aspects of tourism development in the State;

     (4)  Providing technical or other assistance to agencies and private industry upon request;

     (5)  Perpetuating the uniqueness of the native Hawaiian culture and community, and their importance to the quality of the visitor experience, by ensuring that:

          (A)  The Hawaiian culture is accurately portrayed by Hawaii's visitor industry;

          (B)  Hawaiian language is supported and normalized as both an official language of the State as well as the foundation of the host culture that draws visitors to Hawaii;

          (C)  Hawaiian cultural practitioners and cultural sites that give value to Hawaii's heritage are supported, nurtured, and engaged in sustaining the visitor industry; and

          (D)  A native Hawaiian cultural education and training program is provided for the visitor industry workforce having direct contact with visitors; and

     (6)  Reviewing annually the expenditure of public funds by any visitor industry organization that contracts with the authority to perform tourism promotion, [marketing, and] development, and management and making recommendations necessary to ensure the effective use of the funds for the development and management of tourism."

     SECTION 6.  Section 201B-13, Hawaii Revised Statutes, is amended by amending subsection (b) to read as follows:

     "(b)  The authority may establish an advisory group that may meet monthly or as the authority deems necessary[, which] and may include the director of business, economic development, and tourism, director of transportation, chairperson of the board of land and natural resources, and executive director of the state foundation on culture and the arts, to advise the authority on matters relating to their respective departments or agency in the preparation and execution of suggested:

     (1)  Measures to respond to tourism emergencies pursuant to section 201B-9;

     (2)  Programs for the management, improvement, and protection of Hawaii's natural environment and other areas frequented by visitors;

     (3)  Measures to address issues affecting airlines, air routes, and barriers to travel to Hawaii; [and]

     (4)  Programs to perpetuate the cultures of Hawaii and engage local communities to sustain and preserve the native Hawaiian culture[.]; and

     (5)  Programs that include tourism marketing, best practice destination management, and regenerative tourism as part of an overall tourism management plan."

     SECTION 7.  Section 201B-16, Hawaii Revised Statutes, is amended to read as follows:

     "§201B-16  Annual report.  The authority shall submit a complete and detailed report of its activities, expenditures, and results, including the progress of the tourism [marketing] management plan, developed pursuant to section 201B-6, toward achieving the authority's strategic plan goals, to the governor and the legislature at least twenty days prior to the convening of each regular session of the legislature.  The annual report shall include the descriptions and evaluations of programs funded, together with any recommendations the authority may make."

PART III

     SECTION 8.  Chapter 201B, Hawaii Revised Statutes, is amended by adding a new part to be appropriately designated and to read as follows:

"Part     .  Destination management action plans

     §201B-A  Destination management action plan objectives.  The authority shall rebuild, redefine, and reset the direction of tourism.  In order to achieve this goal, the authority shall meet the following objectives:

     (1)  Create positive contributions to the quality of life for each county's residents;

     (2)  Support the maintenance, enhancement, and protection of each county's natural resources;

     (3)  Ensure the authentic Hawaiian culture is perpetuated and accurately presented in experiences for residents and visitors, materials, and marketing efforts;

     (4)  Maintain and improve visitor satisfaction of their experience in each county;

     (5)  Strengthen the economic contribution of each county's visitor industry; and

     (6)  Increase communication and understanding between the residents and visitor industry.

     §201B-B  Oahu destination management action plan 2021 to 2024; action items.  To meet the objectives under section 201B-A for the city and county of Honolulu, the authority shall take specific actions as outlined in its Oahu destination management action plan 2021 to 2024.  The actions of the Oahu destination management action plan 2021 to 2024 are to:

     (1)  Decrease the total number of visitors to Oahu to a manageable level by controlling the number of visitor accommodations and exploring changes to land use, zoning, and airport policies.  Specifically, the authority shall:

          (A)  Lower the number of illegal short-term vacation rentals by supporting:

               (i)  The city and county of Honolulu to improve enforcement of current regulations; and

             (ii)  The city and county of Honolulu in implementing new rules;

          (B)  Provide resources to engage communities and agencies to collaborate on additional rules; particularly to limit expansion of legal short-term vacation rentals outside of the resort areas; and

          (C)  Commit resources to study methods of limiting supply such as:

               (i)  Controlling new visitor accommodation development through building permits or approvals for new sites; and

             (ii)  Exploring changes to land use, zoning, and airport policies that influence tourism infrastructure and ultimately determine the number of visitors that can access Oahu sites;

     (2)  Implement a pre- and post-arrival tourism communications program to encourage respectful and supportive behavior.  Specifically, the authority shall:

          (A)  Identify the best messaging and ways to reach and communicate with visitors prior to arrival;

          (B)  Support Hawaiian cultural educational and training programs, including olelo Hawaii (Hawaiian language) for the employees in the visitor industry;

          (C)  Develop a messaging program to educate visitors and locals physically and virtually about significant sites or areas and pono (righteous) practices related to them;

          (D)  Support the enhancement the goHawaii app to include more real time information, road closures, events, local etiquette, resource protection, and areas that are of-limits; and

          (E)  Provide visitors with other means of accessing information such as using artificial intelligence to answer visitor questions or share videos and pictures over smartphones to make it easy for visitors to engage;

     (3)  Identify sites and implement stewardship plans for key hotspots on Oahu.  Specifically, the authority shall:

          (A)  Work with stakeholders to identify and prioritize sites associated with public impact on natural and cultural resources.  The priority of sites shall be where:

               (i)  Communities or neighborhoods have issues with visitors;

             (ii)  Conflicts exist within communities regarding visitors; or

            (iii)  Residents' access and traditional cultural access need protection;

          (B)  Work with communities to determine desired conditions or limits of acceptable change then identify management actions to achieve or sustain those conditions to ensure integrity and avert degradation of hotspots;

          (C)  Develop a process to support government and community collaboration on how to manage and steward sites and determine if there are similar issues across some of the hotspots, so the issues can be addressed in a group or pilot program;

          (D)  Increase opportunities for community-led initiatives that steward and manage these resources, including closure of areas and managing traffic;

          (E)  Advocate for increased funding and resources for department of land and natural resources, city and county department of planning and permitting, and city and county parks and recreation, to better manage hotspots;

          (F)  Support the department of land and natural resources and the city and county of Honolulu in their:

               (i)  Investigation of site user fees or hiking permits that go directly to support and manage specific hotspots and the affected communities;

             (ii)  Review of studies to determine whether site fees are warranted and how fees are to be processed and returned to that spot; and

            (iii)  Evaluation on whether the fees are working; and

          (G)  Support the department of land and natural resources and the city and county of Honolulu as they explore the process of requiring hikers to apply for and acquire a hiking permit;

     (4)  Increase enforcement and active management of sites and trails.  Specifically, the authority shall:

          (A)  Support the city and county of Honolulu and the public utilities commission as they:

               (i)  Explore ways to improve enforcement of parking rules at hotspots and popular visitor attractions; and

             (ii)  Crack down on illegal tour vans and buses dropping people of at beaches and trails; and

          (B)  Support the department of agriculture, the division of forestry and wildlife within the department of land and natural resources, and the invasive species council as they:

               (i)  Promote sanitation protocols for cleaning gear; and

             (ii)  Encourage responsible visitor practices like cleaning gear at hiking trails and not tracking in invasive species;

     (5)  Develop a reservation system to monitor and manage users at natural resource and cultural sites.  Specifically, the authority shall:

          (A)  Explore a reservation system and demand-based fee pricing at popular sites and hotspots;

          (B)  Evaluate the current reservation systems at Hanauma Bay and Leahi (Diamond Head) to support a sustainable capacity of visitors and advocate for expansion to other hotspots on the island; and

          (C)  Pilot a program for a statewide reservation system that can redistribute excess demand to other sites or to other participating attractions;

     (6)  Establish a regenerative tourism fee that directly supports programs to regenerate Hawaii's resources, protect natural resources, and address unfunded conservation liabilities.  Specifically, the authority shall:

          (A)  Identify how to legally collect this fee, distribute this type of fee, and develop accountability measures;

          (B)  Educate the visitor industry on the need for the fee and how it contributes to sustainability; and

          (C)  Share with the traveler or visitor about how the fee would be used to enhance their visit by protecting the place;

     (7)  Develop and implement marketing programs to attract positive-impact travelers who prioritize the environment, culture, and investing in the local community.  Specifically, the authority shall:

          (A)  Continue to develop and focus marketing messaging to market segments that appreciate learning about unique cultures and natural resources;

          (B)  Continue to develop plans to attract higher spending travelers such as meetings, conventions and incentives (MCI) visitors, wedding parties, business travelers, medical tourists, LGBTQ, and arts and culture travelers;

          (C)  Continue to reassess and adjust marketing Oahu with context and not just surf and sand by including island values and prioritizing Oahu's environment and culture to attract the right kind of visitors;

          (D)  Use marketing campaigns as an opportunity for visitors to connect with Oahu on a deeper level through immersive experiences, and to travel in a way that enriches their lives while giving back to the communities that they are fortunate enough to visit;

          (E)  Continue to develop campaigns to shift visitation from peak periods to slower shoulder periods;

          (F)  Be intentional about what it promotes to ensure that what is promoted is authentic.  This includes enhancing the current "The Hawaiian Islands" brand guidelines for industry partners and encouraging its consistent use; and

          (G)  Develop metrics and collect data to measure marketing effectiveness beyond the economic impacts, such as Aloha+ Challenge measures, the acceptance of tourism by local residents, the number of visitors participating in voluntourism or buying local;

     (8)  Continue to develop and implement "Buy Local" programs to promote purchase of local products and services to keep funds in the communities and minimize carbon footprint.  Specifically, the authority shall:

          (A)  Continue to encourage the visitor industry to prioritize purchase of Hawaii-based, aina (earth) friendly products, services and technology solutions to include literature, crafts, fashion, music, performance art, film, fresh produce, value-added products, and software;

          (B)  Support Oahu Metropolitan Planning Organization efforts to provide safe, convenient, reliable, and efficient private and public transportation to shift visitors from driving rental cars to more environmentally sustainable modes.  This includes the development, support of, and advocacy for bike paths and the promotion of bicycle use;

          (C)  Support the city and county of Honolulu as it considers creating pedestrian-oriented areas; and

          (D)  Promote Oahu artisans, including creators of local crafts, fashion, music, performance, and visual arts;

     (9)  Manage the visitors' use of cars as transportation on Oahu.  Specifically, the authority shall:

          (A)  Continue to encourage the visitor industry to prioritize purchase of Hawaii- based, aina (earth) friendly products, services and technology solutions to include literature, crafts, fashion, music, performance art, film, fresh produce, value-added products, and software;

          (B)  Work with hotels, restaurants, and visitor retail to feature or promote local products; and

          (C)  Continue to leverage programs that support buying local and coordinate with various certification programs for a cohesive promotion program; and

    (10)  Work with community partners to develop, market, encourage, and support more collaborative, curated experiences that enrich residents and visitors alike.  Specifically, the authority shall:

          (A)  Increase the number of suitable places for visitor and resident activities by renovating popular hikes and sites away from residential areas or developing new sites through improvements such as adding walking paths or developing parking and signage;

          (B)  Commit resources to promote alternatives for visitors from overusing sites or going off the beaten path; redirect visitors to areas that can accept higher traffic away from residential areas; and enhance these places through signage and messaging, programs, educational offerings, and exhibits;

          (C)  Support the department of land and natural resources and the city and county of Honolulu as they develop new recreational opportunities for residents to ease the burden on sites that are heavily used by visitors and residents;

          (D)  Support the Oahu visitor's bureau as it explores the creation of a curated "city pass" program to move visitors to sites and attractions that have capacity and infrastructure to handle more visitors; and

          (E)  Examine creation of "Kamaaina Days" at identified sites with a priority for weekends.

     §201B-C  Maui Nui destination management action plan 2021 to 2024; action items.  (a)  To meet the objectives under section 201B-A for island of Maui, the authority shall take specific actions as outlined in its Maui Nui destination management action plan 2021 to 2023.  The actions for Maui island under the Maui nui destination management action plan 2021 to 2023 are to:

     (1)  Implement a responsible tourism marketing communications program to educate visitors pre- and post-arrival about safe and respectful travel.  Specifically, the authority shall:

          (A)  Develop and implement a coordinated marketing and branding plan that defines and amplifies regenerative tourism on Maui;

          (B)  Review and enhance the goHawaii app to include more island-specific and preferably geotargeting features, such as real-time information on road closures, events, local etiquette, resource protection, and areas that are of-limits;

          (C)  Support the Hawaii Visitors and Convention Bureau and the Maui Visitors and Convention Bureau as they encourage:

               (i)  The usage of the updated goHawaii app in the implementation of the marketing or branding plan, including social media; and

              (ii)  Partners to also promote the goHawaii app and other visitor education programs; and

          (D)  Ensure continued funding to continue public service announcements about being a responsible visitor on incoming fights and at airports;

     (2)  Initiate, fund, and continue programs to protect the health of ocean, fresh water, and land-based ecosystems and biosecurity.  Specifically, the authority shall:

          (A)  Support the Maui Visitors and Convention Bureau as it promotes Hawaii's sunscreen law and educate visitors about proper sunscreen use through the goHawaii app and other visitor education programs;

          (B)  Support the department of land and natural resources as it:

               (i)  Explore the capacity limits at hot spots through science-based data; and

              (ii)  Continue educating the community and visitors about the importance of limiting numbers to ensure hot spots can be sustained and thrive;

          (C)  Pilot a reservation system like the East Maui Reservation and Itinerary System to support a sustainable capacity of visitors and explore the feasibility of expanding capabilities to other hot spots on the island; and

          (D)  Support the county of Maui as it:

               (i)  Encourages and, if needed, provides incentives to visitor industry partners for recycling, wastewater reuse, organic land care, and renewable energy installation; and

              (ii)  Recognize those partners who have exceeded expectations;

     (3)  Continue to reach out to the community to understand resident sentiment, increase communications to residents, and foster collaboration.  Specifically, the authority shall:

          (A)  Support the county of Maui as it holds regular town hall meetings to include both community members, stakeholders, and industry partners; and

          (B)  Increase awareness through town halls and other vehicles of the benefits of tourism, such as jobs, small business successes, and a local Maui workforce; how resident concerns are being viewed and addressed; and how it correlates with Maui's overall economy;

     (4)  Continue to offer cultural education and training programs to enhance and perpetuate aloha, malama (care) and kuleana (responsibility), and the authentic Hawaii experience.  Specifically, the authority shall:

          (A)  Explore funding and scholarships to increase tour guide certification program participation as pilot project for future compulsory culture and language training programs;

          (B)  Work with University of Hawaii Maui College to increase and promote visitor industry training programs;

          (C)  Explore options and identify community organizations that can work with industry partners to foster locations for educational sites for learning that supports practitioners: apprentice type of programs to ensure proper, quality learning; and

          (D)  Support the Native Hawaiian Hospitality Association as it continues to offer and promote cultural education workshop series for visitor industry and other businesses;

     (5)  Develop regenerative tourism initiatives.  Specifically, the authority shall:

          (A)  Support and incentivize product development to create more packages with opportunities to not only learn about Hawaii but to also make the place better; and

          (B)  Identify and promote cross-discipline activities into product development, such as invasive species eradication, kalo (taro) planting, and wildlife preservation and environmental protection for visitors and residents;

     (6)  Develop and promote initiatives to improve the experience of transportation and ground travel.  Specifically, the authority shall support the county of Maui as it:

          (A)  Identifies ways to increase availability of rental cars in the resort areas for on-demand use; and

          (B)  Together with the airports division of the department of transportation, explores options to reduce the number of flights arriving near the same time to reduce the related impact of high traffic volume between the airport and resort areas;

     (7)  Ensure more direct benefits to residents from tourism.  Specifically, the authority shall:

          (A)  Encourage hotels and restaurants to prioritize purchases from local suppliers to support recovery efforts and recognize those who are helping; and

          (B)  Develop a master list of locally grown and value-added products that can:

               (i)  Be accessed by hotels and restaurants to know more easily what is available; and

              (ii)  Include local growers, co-ops, the volume of product available, and an inventory of food products and other manufactured or value-added products of the members of the Maui Chamber of Commerce; and

     (8)  Advocate for consistent enforcement of laws and progress reports on enforcement.  Specifically, the authority shall advocate for increased enforcement of current laws.

     (b)  To meet the objectives under section 201B-A for the island of Molokai, the authority shall take specific actions as outlined in its Maui Nui destination management action plan 2021 to 2023.  The actions for Molokai island under the Maui Nui destination management action plan 2021 to 2023 are to:

     (1)  Develop communication and education programs to encourage responsible visitor behaviors.  Specifically, the authority shall:

          (A)  Assess the feasibility of a visitor center that is open every day and fully staffed;

          (B)  Develop Molokai specific content for communications pieces to educate visitors about what to expect on Molokai, including types of activities, rules, sites where access is not allowed, safety regulations, list of resources, and a process of mutual respect between residents and visitors;

          (C)  Develop a process that highly encourages incoming visitors to watch an orientation video at the Molokai Airport;

          (D)  Explore other means of delivering orientation information to guests, pre-arrivals, such as videos on goHawaii.com and YouTube and printed materials to business and visitor touchpoints; and

          (E)  Work with landowners and promote use of existing reservations systems to access sensitive areas or hotspots;

     (2)  Support the growth of Molokai businesses by encouraging new product development focused on regenerative tourism, while continuing support of traditional leisure tourism, to increase jobs for residents.  Specifically, the authority shall:

          (A)  Support the county of Maui as it supports the creation of new businesses, and existing businesses looking to grow or transition into new areas, that can offer desired experiences and services to visitors and provide more job stability for residents through forms such as offering workshops on different aspects of starting up a business, start-up grants, or temporary offices or workspaces; and

          (B)  Support the community-based businesses, organizations, and tourism providers to identify regenerative tourism activities that could be offered to visitors and then amplified through product development and marketing programs;

     (3)  Promote Molokai to attract kamaaina and specific visitor segments who appreciate and understand the Molokai lifestyle.  Specifically, the authority shall:

          (A)  Support the Hawaii Visitors and Convention Bureau and the Maui Visitors and Convention Bureau as they invite members of the community, cultural experts, and businesses to be a part of an advisory group to guide messaging and campaigns to evolve the positioning of Molokai towards a cultural and educational experience in addition to a leisure vacation destination; and

          (B)  Target marketing towards groups that match with the experiences that Molokai has to offer such as:

               (i)  Kamaaina visitors who better understand the lifestyle and experience Molokai has to offer;

              (ii)  Retreat groups;

             (iii)  Hunter segment who can also help manage the deer population;

              (iv)  Repeat visitors to Molokai; and

               (v)  Visitors looking to take part in agritourism and cultural tourism activities;

     (4)  Enhance resident-visitor relations by strengthening existing cultural or community-based organizations and activities.  Specifically, the authority shall:

          (A)  Develop voluntourism activities that give visitors opportunities to participate with local nonprofit organizations in Loi Kalo (taro patch), Loko Ia (Hawaiian fishponds), conservation, and restoration activities;

          (B)  Support and strengthen existing events, create new events by local community experts for both residents and visitors, and ensure that cultural events are run by someone with relevant experience;

          (C)  Guide event organizers and visiting groups to ensure they interact with the island in a sustainable manner that enhances the environment;

          (D)  Support the county of Maui as it involves more Molokai residents and Molokai-based tourism related businesses in developing events;

          (E)  Encourage cultural practitioners with generational ties to Molokai to participate and lead in business efforts and events, to support continued cultural practices on island;

          (F)  Identify clean-up or restoration projects that could be implemented to support residents and tourists alike;

          (G)  Identify and evaluate options on how the fishponds can play a larger role in uniting the community and visitors; and

          (H)  Hold regular town hall meetings to include both community, stakeholders, and industry partners, to share updates on the benefits and trade-offs of tourism for Molokai, through multiple modes of communication, not just online;

     (5)  Provide accommodations that meet the needs of the target segments.  Specifically, the authority shall support the county of Maui as it seeks public-private partnerships to improve and revitalize existing accommodations to meet the needs of target segments; and

     (6)  Engage partners to determine a path forward that will enhance interisland transportation options for both residents and visitors.  Specifically, the authority shall support the county of Maui as it:

          (A)  Advocates for airlines, the department of transportation, and the Federal Aviation Administration to restore affordable and dependable air and sea transportation to viable levels that meet the needs of the community; and

          (B)  Considers whether there are options to increase services during high demand events without increasing impact to the natural resources.

     (c)  To meet the objectives under section 201B-A for the island of Lanai, the authority shall take specific actions as action items outlined in its Maui Nui destination management action plan 2021 to 2023.  The actions for Lanai island under the Maui Nui destination management action plan 2021 to 2023 are to:

     (1)  Engage partners to determine a path forward that will enhance interisland transportation options for both residents and visitors.  Specifically, the authority shall advocate for airlines, county of Maui, department of transportation, and Federal Aviation Administration to restore affordable and dependable air and sea transportation to viable levels that meet the needs of the community;

     (2)  Develop partnerships and programs with resorts and other tourism businesses to improve and enhance community relationships.  Specifically, the authority shall support:

          (A)  The county of Maui as it facilitates discussions with hotel management to explore ways to increase guest interactions and engagements with Lanai City;

          (B)  Resort property management organizations as they encourage more resort staff and guests to participate in community workdays and volunteer opportunities;

          (C)  The Maui Visitors and Convention Bureau as it facilitates the conversation with hotels to coordinate marketing efforts with the community and small businesses based upon the Hawaii Visitors and Convention Bureau's Malama Hawaii program; and

          (D)  Support resort property management organizations, as they creates opportunities for residents to feel welcome at resort properties and continues to invite Lanai artists and crafts people to do workshops and fairs at the resort properties;

     (3)  Enhance and encourage the use of the Lanai Culture and Heritage Center's Guide App as a primary part of the travel protocol for traveling to the island.  Specifically, the authority shall support the Lanai Culture and Heritage Center as it:

          (A)  Identifies appropriate places to visit and integrate into the app;

          (B)  Develop functionality of the app to indicate potentially dangerous areas or trails that are closed or roads under construction;

          (C)  Involves merchants to promote app and guide activities; and

          (D)  Encourage visitors to respect the land, the people, and the lifestyle on Lanai;

     (4)  Encourage sustainable tourism practices on Lanai.  Specifically, the authority shall:

          (A)  Form a work group to brainstorm and develop solutions that are sustainable and oriented toward protection and preservation of Lanai's natural resources; and

          (B)  Present solutions for implementation;

     (5)  Promote Lanai City to increase spending that goes to residents and small businesses.  Specifically, the authority shall:

          (A)  Support the Hawaii Visitors and Convention Bureau and Maui Visitors and Convention Bureau as they invite members of the community and businesses to be a part of an advisory group to guide messaging and campaigns to develop a unique brand for Lanai City;

          (B)  Support the Maui Visitors and Convention Bureau as it:

               (i)  Continues to promote day trips and one-day festivals that are popular with Maui residents;

              (ii)  Start its events at mid-day so visitors can come in on the morning ferry; and

               (i)  Develop new festivals if needed; and

          (C)  Support the county of Maui as it makes transportation to Lanai City easier for resort guests, and others that arrive via ferry and the airport;

     (6)  Encourage and enable visitors to plan a meaningful daytrip or stay on Lanai that is respectful to the land, the people and the lifestyle on Lanai.  Specifically, the authority shall support:

          (A)  The Hawaii Visitors and Convention Bureau and Maui Visitors and Convention Bureau as they develop consistent messaging, campaign and content to encourage and enable visitors to plan a meaningful daytrip or stay on Lanai, and for visitors to begin learning about Lanai’s unique history, culture, and community;

          (B)  The Maui Visitors and Convention Bureau as it creates brochures for distribution by Lanai businesses, hotels, and kiosks;

          (C)  The Hawaii Visitors and Convention Bureau and Maui Visitors and Convention Bureau as they work with the community and businesses to develop online and social media content;

          (D)  The Maui Visitors and Convention Bureau as it describes what activities need to be arranged ahead of time such as reserving a four-wheel drive vehicle;

          (E)  The Maui Visitors and Convention Bureau as it provides information to visitors through multiple means prior to their reaching Lanai; and

          (F)  The Maui Visitors and Convention Bureau as it explores setting up a visitors' center or kiosk with a main location in town, and potentially branches at the harbor and airport, dedicated to providing information for all visitors upon arrival;

     (7)  Develop and implement a process whereby visitors to Lanai acknowledge to protect, respect, and learn about Lanai's cultural and natural resources, and community during their visit through the Malama Maui County Pledge.  Specifically, the authority shall strengthen and foster the connection with Lanai with some level of sustainable and responsible tourism as an overall theme;

     (8)  Discourage activity companies from dropping off visitors who use Lanai's beaches and facilities without contributing to maintenance of the beaches and facilities.  Specifically, the authority shall support the county of Maui as it identifies and implements the best way or ways to discourage this activity; and

     (9)  Educate visitors on activities and events available on Lanai-focused on cultural and natural resources.  Specifically, the authority shall:

          (A)  Support the development of marine science or natural resources seminars and workshops that can be attended by residents and tourists to tailor a more educational type of vacation; and

          (B)  Encourage community service opportunities.

     §201B-D  Hawaii island destination management action plan 2021 to 2023; action items.  To meet the objectives under section 201B-A for the island of Hawaii, the authority shall take specific actions as action items outlined in its Hawaii island destination management action plan 2021 to 2023.  The actions of the Hawaii destination management action plan 2021 to 2023 are to:

     (1)  Protect and preserve culturally significant places and hotspots.  Specifically, the authority shall support the county of Hawaii and the department of land and natural resources as they:

          (A)  Develop and support opportunities to malama (care) and steward the places and culture of Hawaii island for both residents and visitors, including using native Hawaiian practices of resource and cultural stewardship;

          (B)  Emphasize local area cultural history and expertise to further expand Hawaiian cultural values, knowledge, and language with an emphasis on connection to place;

          (C)  Increase opportunities for community-led initiatives that steward and manage these resources, including closure of areas and managing traffic; and

          (D)  Work with the different stakeholders to communicate areas that need to be protected with the visitor industry and visitors;

     (2)  Develop resources and educational programs to perpetuate authentic Hawaiian culture and olelo Hawaii (Hawaiian language).  Specifically, the authority shall:

          (A)  Support the Native Hawaiian Hospitality Association as it identifies and assesses proper providers and learning tools;

          (B)  Support the Native Hawaiian Hospitality Association as it supports Hawaiian cultural educational and training programs, including olelo Hawaii (Hawaiian language) for the employees in the visitor industry;

          (C)  Support the Native Hawaiian Hospitality Association as it develops a recognition program for businesses who complete its programs;

          (D)  Actively promote its Maemae Toolkit to the visitor industry and business communities;

          (E)  Support the Native Hawaiian Hospitality Association as it increases support and opportunities for cultural practitioners and community members to interact and educates the visitor industry and individual companies about aina (place) based practices to become more aina (place) based;

          (F)  Support a tour guide certification program;

          (G)  Continue support of programs and projects that perpetuate the Hawaiian culture with the community and visitors, such as its Kukulu Ola program; and

          (H)  Support the Native Hawaiian Hospitality Association as it encourages the integration of olelo Hawaii (Hawaiian language) into workforce and adult training programs;

     (3)  Support and promote aina (place) based education and practices to protect and preserve the natural resources so that residents and visitors will aloha aina (the land).  Specifically, the authority shall:

          (A)  Support the county of Hawaii and the department of land and natural resources as they identify, support, and partner with existing and new aina (place) based groups that are protecting and stewarding wahi pana (legendary or celebrated places or landmarks), cultural practices, and people;

          (B)  Support the county of Hawaii and the department of land and natural resources as they create opportunities for community members to share in an ongoing way about the impact of tourism as well as the wahi pana (legendary or celebrated places or landmarks), historically significant sites, and sacred sites that need to be protected;

          (C)  Support the county of Hawaii as it:

               (i)  Pilots a certification program, in collaboration with community leadership and the university system, for workers tied to natural resources, cultural resources, and stewardship;

             (ii)  Identifies and reviews existing aina (place) based curricula, and create new curricula when necessary, that emphasizes native Hawaiian knowledge, culture, place, and pono (righteous) practices-based management; and

            (iii)  Develops curriculum that is led by efforts from that area and connects firmly to aina (place) based management and stewardship;

          (D)  Support the county of Hawaii as it supports interested aina (place) based groups to serve as interpretive educators, trainers, and cultural ambassadors to share cultural knowledge with the guest and visitor industry, tour operators, and other business owners;

          (E)  Support the Imiloa astronomy center of Hawaii at the University of Hawaii at Hilo as it supports enhanced interpretation and education on Maunakea, including partnership with the Hawaiian community and residents; and

          (F)  Support the county of Hawaii as it works with the different stakeholders to communicate areas that need to be protected in collaboration with the visitor industry and visitors;

     (4)  Connect with community networks and partner with community-based organizations to collaboratively identify sites, identify limits of acceptable change, and implement stewardship plans to protect and preserve natural resources.  Specifically, the authority shall:

          (A)  Support the department of land and natural resources and county of Hawaii as they build capacity in communities to support increased opportunities for community-led stewardship actions and initiatives to manage resources, such as closing areas or limiting access to visitors, and potentially residents, during certain times of the year;

          (B)  Support the county of Hawaii and department of land and natural resources as they:

               (i)  Implement regenerative management strategies, like those found in the kapu system, Haena on Kauai, East Maui, and Hanauma Bay on Oahu; and

             (ii)  Provide clear opportunities and processes for local communities to participate in visitor access and resource and congestion management in their communities;

          (C)  Support the county of Hawaii and department of land and natural resources as they support and advocate for stewardship efforts of coastal waters and beaches that incorporate and emphasize a mauka (mountain) to makai (sea) collaborative approach given broader environmental implications;

          (D)  Support the department of land and natural resources as it:

               (i)  Works with communities in each place to identify the limits of acceptable change as associated with public impact on natural and cultural resources and develop a process for ongoing stewardship that is community-led; and

             (ii)  Explores the creation of pilot projects and employ adaptive management principals to find the optimal balance between visitation and associated impact;

          (E)  Support opportunities that tie in Native Hawaiian practices of resource and cultural stewardship;

          (F)  Support the county of Hawaii as it explores policies and regulations that aid in the implementation of stewardship plans and enforcement of critical need areas;

          (G)  Explore the implementation of geo-fencing technology to aid management of sites; and

          (H)  Support the county of Hawaii as it finds ways to support communities who do not know how to deal with "rogue" users of natural and cultural resources;

     (5)  Create opportunities for ongoing dialogue, communications, and engagement between the visitor industry, government, and communities to improve community-industry relations and better serve the community.  Specifically, the authority shall:

          (A)  Develop an education and awareness campaign targeted at residents using traditional and social media vehicles;

          (B)  Create opportunities for visitor industry, government, and community stakeholders to connect on a regular basis for ongoing dialogue to:

               (i)  Create shared understanding of the issues that the communities and the visitor industry face;

             (ii)  Ensure that the visitor industry is supporting a sustainable and healthy Hawaii Island; and

            (iii)  Inform about tourism’s contributions to the community; and

          (C)  Increase and maintain regular opportunities for others to collaborate with the authority on its outreach efforts in the community to ensure a more robust and coordinated effort, including informing the industry and community about the authority's mission and its resources, and sharing the destination's marketing efforts and activities to orient businesses and communities about initiatives of the authority, its global marketing team, and Island of Hawaii Visitors Bureau;

     (6)  Implement a comprehensive communications and education plan that facilitates positive community-visitor relations and pono (righteous) practices, including the Pono Pledge.  Specifically, the authority shall:

          (A)  Support the Island of Hawaii Visitors Bureau and the county of Hawaii as they increase messaging efforts to uplift and improve access to the Pono Pledge, and shift visitor and resident mindsets as they travel around Hawaii island;

          (B)  Support the Island of Hawaii Visitors Bureau as it provides visitors with easy access to messaging, including increasing information pathways and educational materials, related to protecting culture and sense of place;

          (C)  Support the Island of Hawaii Visitors Bureau and the county of Hawaii as they continue to encourage and work with visitor industry stakeholders and businesses to integrate the Pono Pledge into their practices through vehicles, such as business booking reservations, QR codes, phone apps, and monitors at the baggage claim; and

          (D)  Support the Island of Hawaii Visitors Bureau as it collaborates with all segments of the visitor industry and community-based organizations for stewardship opportunities for visitors to leave Hawaii island a better place and creates shared understanding of the issues that our communities and the visitor industry face;

     (7)  Promote agritourism, and partner with Hawaii island's agriculture industry to support local food security.  Specifically, the authority shall:

          (A)  Create, support, and promote agritourism initiatives to connect local producers with visitors; provide visitors an active experience with nature and agriculture; and support legal vacation rentals in rural areas, through accommodations such as farm stays, to alleviate the need for illegal vacation rentals in rural areas; and

          (B)  Encourage the visitor industry to buy local produce, products, and goods;

     (8)  Invest in community-based programs that enhance quality of life for communities.  Specifically, the authority shall:

          (A)  Support community-led and activated efforts and offer capacity building or education opportunities to strengthen Hawaii island's product offerings;

          (B)  Support the Island of Hawaii Visitors Bureau as it uplifts approaches to tourism that are reflective of Hawaii island's and its different communities; and

          (C)  Revisit measures of success and visitor industry activities so that the relationship between increased tourism and resident well-being would lead to an increase in community improvements and benefits;

     (9)  Advocate or create more funding sources to improve infrastructure.  Specifically, the authority shall:

          (A)  Support the county of Hawaii as it engages in cohesive infrastructure planning to address community and industry needs, such as incorporating plans to widen bike paths in tandem with other necessary road repairs;

          (B)  Support the county of Hawaii as it coordinates with government entities, institutional stakeholders, and nearby private landowners; and

          (C)  Advocate for capital improvement projects for infrastructure related to residents and visitors; and

    (10)  Improve enforcement of vacation rental regulations.  Specifically, the authority shall:

          (A)  Support the county of Hawaii as it confirms the existing baseline (number) of vacation rentals to gauge the capacity for current and new rentals; and

          (B)  Work with short-term rental platforms to help with regulation.

     §201B-E  Kauai destination management action plan 2021 to 2023; action items.  To meet the objectives under section 201B-A for the county of Kauai, the authority shall take specific actions as action items outlined in its Kauai destination management action plan 2021 to 2023.  The actions of the Kauai destination management action plan 2021 to 2023 are to:

     (1)  Focus policy efforts on appropriate behavior that will instill value in both visitors and residents for malama aina (natural and cultural resources).  Specifically, the authority shall:

          (A)  Support the county of Kauai and the Kauai Visitors Bureau as they include department of land and natural resources on all discussions and find ways for state and county departments to work together;

          (B)  Explore and implement a universal user fee model to help offset maintenance costs at beaches and parks and advocate for the adjustment of usage fees, such as camping permits, to target different levels of users and instill better management of illegal users;

          (C)  Support and promote the DLNRtip app, which creates public awareness and allows citizens to help with enforcement;

          (D)  Identify and provide more informational signage at cultural sites, beaches and hiking spots for safety, education and a great experience;

          (E)  Support the Sustainable Tourism Association of Hawaii as it educates tour operators and boating companies about proper etiquette to deter ocean and reef pollution;

          (F)  Advocate for more stringent and intentional inspections and enforcement of camping and hiking gear and shoes upon arrival at the airport;

          (G)  Support awareness and education of appropriate behavior towards endangered species such as the Hawaiian monk seal, honu (sea turtles), ao (Newell's shearwaters), koloa maoli (native ducks), and other native birds;

          (H)  Support the county of Kauai as it advocates for increased ranger presence and enforcement at county and state parks; and

          (I)  Support the county of Kauai as it conducts assessments of accesses to North Shore beaches and remediates accordingly to assure use for its subsistence and traditional uses;

     (2)  Collaborate with the department of land and natural resources to develop and implement policies to increase monitoring and enforcement efforts.  Specifically, the authority shall:

          (A)  Support the county of Kauai as it includes the department of land and natural resources on all discussions and finds ways for state and county departments to work together;

          (B)  Advocate for state-county partnerships with organizations to steward sites and explore its role as a liaison between the department of land and natural resources and Hawaiian lineage descendants for land stewardship;

          (C)  Advocate for the training and education of department of land and natural resources staff;

          (D)  Advocate for increased state funding within the department of land and natural resources for natural resource protection, watershed management, maintenance and development of trail networks, and protection of shoreline and nearshore marine resources, all paired with increased island-specific control and input in such efforts; and

          (E)  Encourage the department of land and natural resources to review the regulations for commercial boat and kayak tours along the Napali Coast, including schedules and capacity at the Kikiaola Boat Harbor and Port Allen, and to implement restrictions if deemed necessary;

     (3)  Invest in Hawaiian cultural programs and identify funding sources that enhance the visitor experience and connect both tourism and communities.  Specifically, the authority shall:

          (A)  Support the county of Kauai as it develops training programs relating to Hawaiian textiles and weaving targeted at visitors and locals;

          (B)  Work with hotels to provide cultural and history classes, such as those on lei making or making poi, that guests can attend;

          (C)  Develop and encourage viewership of a video to educate corporate teams, wedding parties, and other larger groups about cultural values and respecting the aina (land) and kai (ocean);

          (D)  Support activities like kanikapila songfests featuring Hawaii's music and musicians;

          (E)  Support educational programs at cultural sites and invest time into the malama (care) of sacred sites such as heiau (temples or places of worship) and resources, such as the kai (ocean);

          (F)  Connect Hawaiian cultural organizations with the visitor industry to help grow, enhance, and design their programs and offering, while exploring the creation of a resource team; and

          (G)  Develop ways to bridge cultural practioners with the visitor industry and small businesses, such as connecting to meetings, conventions, and incentives markets, ground operators, destination management companies, festivals, and events, while exploring the creation of a resource list of cultural practioners;

     (4)  Focus on policies that address overtourism by managing people while on Kauai.  Specifically, the authority shall:

          (A)  Pilot a reservation system to manage capacity of visitors and explore feasibility of expanding to other hotspot areas;

          (B)  Support the county of Kauai as it continues its stringent shut down of illegal transient vacation rentals through solutions like its partnerships with online vacation rental and travel platforms;

          (C)  Support the county of Kauai as it:

               (i)  Explores and understands land use, zoning, and permitting to manage number of future visitor accommodations on Kauai based on current infrastructure;

              (ii)  Improves infrastructure; and

             (iii)  Creates a white paper to document its findings; and

          (D)  Explore ways to count and manage the movement of visitors and residents at identified hotspot areas to prevent the degradation of natural resources, alleviate congestion, and manage the area, while striving for a systematic mechanism to monitor different areas;

     (5)  Encourage low-impact green rides to improve the visitor experience, reduce island traffic, increase small business opportunities, and meet climate action goals.  Specifically, the authority shall support the county of Kauai as it:

          (A)  Fosters and promotes diverse mobility choices so that visitors may elect alternatives to renting cars for their entire stay;

          (B)  Continuously examines the movement of visitors around the island, including popular visitor attractions and beach destinations, and encourages the development of public-private shuttle systems from the airport and in major visitor destination areas;

          (C)  Meets with and discusses with rental car agencies and car sharing companies to provide electric vehicles, and increase incentives to electric vehicles chargers at the airport and at potential high-use car share locations; and

          (D)  Create incentives for visitors to choose alternative transportation options such as separating parking costs from resort fees and implementing paid parking at beaches and other parking-limited destinations;

     (6)  Increase communication, engagement, and outreach efforts with the community, visitor industry, and other sectors.  Specifically, the authority shall:

          (A)  Explore new ways to communicate with the residents and visitor industry to share information and increase understanding; and

          (B)  Create a communications plan;

     (7)  Develop educational materials for visitors and new residents to have respect for local cultural values.  Specifically, the authority shall:

          (A)  Create a list of organizations to work with to build an educational program;

          (B)  Review existing publications that address respect for Kauai's local cultural values and explore the creation of a "Kauai 101" curriculum for visitors and new residents;

          (C)  Work with Hawaiian cultural practitioners when developing education materials so that the Hawaiian culture is portrayed accurately for the visitors;

          (D)  Create an educational video about entering Hawaii and the history, culture, people, and environment of Kauai and look at the feasibility of an infight video and playing it at the airport; and

          (E)  Explore developing home grown media content for social media to showcase Kauai local culture;

     (8)  Promote "Shop Local" to visitors and residents.  Specifically, the authority shall support the county of Kauai as it:

          (A)  Expands the Kauai Made program, market, promote, and brand beyond Kauai's shores; and

          (B)  Explores the creation of an "Aloha for Kauai" type of online portal; and

     (9)  Support the diversification of other sectors.  Specifically, the authority shall support and preserve Kauai's agriculture industry, such as value-added products and agritourism through amended rules and regulations."

     SECTION 9.  There is appropriated out of the general revenues of the State of Hawaii the sum of $           or so much thereof as may be necessary for fiscal year 2022-2023 for the Hawaii tourism authority to carry out the action items outlined in the Oahu destination management action plan 2021 to 2024 pursuant to section 8 of this Act; provided that any funds appropriated pursuant to this section shall be in addition to and shall not supplant any portion of the base budget of the Hawaii tourism authority.

     The sum appropriated shall be expended by the Hawaii tourism authority for the purposes of this Act.

     SECTION 10.  There is appropriated out of the general revenues of the State of Hawaii the sum of $           or so much thereof as may be necessary for fiscal year 2022-2023 for the Hawaii tourism authority to carry out the action items outlined in the Maui Nui destination management action plan 2021 to 2023 pursuant to section 8 of this Act; provided that any funds appropriated pursuant to this section shall be in addition to and shall not supplant any portion of the base budget of the Hawaii tourism authority.

     The sum appropriated shall be expended by the Hawaii tourism authority for the purposes of this Act.

     SECTION 11.  There is appropriated out of the general revenues of the State of Hawaii the sum of $           or so much thereof as may be necessary for fiscal year 2022-2023 for the Hawaii tourism authority to carry out the action items outlined in the Hawaii island destination management action plan 2021 to 2023 pursuant to section 8 of this Act; provided that any funds appropriated pursuant to this section shall be in addition to and shall not supplant any portion of the base budget of the Hawaii tourism authority.

     The sum appropriated shall be expended by the Hawaii tourism authority for the purposes of this Act.

     SECTION 12.  There is appropriated out of the general revenues of the State of Hawaii the sum of $           or so much thereof as may be necessary for fiscal year 2022-2023 for the Hawaii tourism authority to carry out the action items outlined in the Kauai destination management action plan 2021 to 2023 pursuant to section 8 of this Act; provided that any funds appropriated pursuant to this section shall be in addition to and shall not supplant any portion of the base budget of the Hawaii tourism authority.

     The sum appropriated shall be expended by the Hawaii tourism authority for the purposes of this Act.

PART IV

     SECTION 13.  Statutory material to be repealed is bracketed and stricken.  New statutory material is underscored.

     SECTION 14.  This Act shall take effect upon its approval; provided that sections 9, 10, 11, and 12 shall take effect on July 1, 2022.


 


 

Report Title:

Hawaii Tourism Authority; Tourism Management Plan; Best Practice Destination Management; Regenerative Tourism; Destination Action Management Plans; Appropriation

 

Description:

Includes best practice destination management and regenerative tourism under the scope and responsibilities of the Hawaii Tourism Authority (HTA).  Requires HTA to develop a tourism management plan that includes tourism marketing, best practice destination management, and regenerative tourism.  Appropriates moneys to HTA to carry out the actions in the county destination management action plans.  (SD2)

 

 

 

The summary description of legislation appearing on this page is for informational purposes only and is not legislation or evidence of legislative intent.