Report Title:

Tourism

Description:

Makes technical amendment to tourism law regarding development of measures of effectiveness.

THE SENATE	S.B. NO.	264
TWENTY-FIFTH LEGISLATURE, 2009
STATE OF HAWAII

A BILL FOR AN ACT

relating to tourism.

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII:

     SECTION 1.  Section 201B-6, Hawaii Revised Statutes, is amended by amending subsection (b) to read as follows:

     "(b)  In accordance with subsection (a), the authority shall [be responsible for developing] develop measures of effectiveness to assess the overall benefits and effectiveness of the marketing plan and include documentation of the directly attributable benefits of the plan to the following:

     (1)  Hawaii's tourism industry;

     (2)  Employment in Hawaii;

     (3)  State taxes; and

     (4)  The State's lesser known and underutilized destinations."

     SECTION 2.  Statutory material to be repealed is bracketed and stricken.  New statutory material is underscored.

     SECTION 3.  This Act shall take effect upon its approval.

INTRODUCED BY:

_____________________________