HOUSE OF REPRESENTATIVES	H.C.R. NO.	325
TWENTY-FOURTH LEGISLATURE, 2007
STATE OF HAWAII

HOUSE CONCURRENT

RESOLUTION

requesting the department of business, economic development, and tourism and the hawaii tourism authority to increase their marketing efforts in the niche market of heritage tourism.

     WHEREAS, heritage tourists support local culture by supporting local small business owners whose products reflect Hawaii's culture; and

     WHEREAS, heritage tourists tend to spend more money and stay longer than other travelers; and

     WHEREAS, high-quality heritage tourism improves the quality of life for local residents; and

     WHEREAS, high-quality heritage tourism improves the quality of life for traveling visitors; and

     WHEREAS, the National Trust for Historic Preservation defines heritage tourism as traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past and present which includes cultural, historic and natural resources; and

     WHEREAS, tourism is a powerful economic development tool; and

     WHEREAS, linking tourism with heritage can do more for local economies than promoting them separately; now, therefore,

     BE IT RESOLVED by the House of Representatives of the Twenty-fourth Legislature of the State of Hawaii, Regular Session of 2007, the Senate concurring, that the Department of Business, Economic Development, and Tourism and the Hawaii Tourism Authority to increase their marketing efforts in the niche market of heritage tourism; and

     BE IT FURTHER RESOLVED that certified copies of this Concurrent Resolution be transmitted to the Director of the Department of Business, Economic Development and Tourism and the Hawaii Tourism Authority.

OFFERED BY:

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Report Title: 

Heritage tourism; increase marketing; request