Requires state agencies that use state funds to market products made in Hawaii to report all expenditures and allocations to DBEDT. Requires DBEDT to coordinate and oversee all marketing efforts of products made in Hawaii with the cooperation and participation of the Hawaii tourism authority. (SD2)

A BILL FOR AN ACT

SECTION 1. Currently, various state agencies are marketing products made in Hawaii independently, and the agencies are using state funding to do so. By centralizing and coordinating marketing of products made in Hawaii, state funds can be better utilized and conserved to avoid duplication of efforts.

The purpose of this Act is to require state agencies that expend state funds on marketing products made in Hawaii to report expenditures and specific allocations to the department of business, economic development, and tourism with the cooperation and participation of the Hawaii tourism authority. Further, this Act requires the department to coordinate and oversee the marketing efforts of products made in Hawaii with the cooperation and participation of the Hawaii tourism authority.

SECTION 2. Chapter 201, Hawaii Revised Statutes, is amended by adding a new section to be appropriately designated and to read as follows:

"§201-   Hawaii-made products; marketing. The department shall coordinate and oversee the marketing of all products made in Hawaii in such areas as planning, promoting, selling, and distributing products that are made in Hawaii with the cooperation and participation of the Hawaii tourism authority. All state agencies shall cooperate with the department in its functions under this section."

SECTION 3. Section 486-119, Hawaii Revised Statutes, is amended to read as follows:

"[[]§486-119[]] Hawaii-made products. (a) No person shall keep, offer, display or expose for sale, or solicit for the sale of any item, product, souvenir, or any other merchandise which is labeled "made in Hawaii" or which by any other means misrepresents the origin of the item as being from any place within the State, which has not been manufactured, assembled, fabricated, or produced within the State and which has not had at least fifty-one per cent of its wholesale value added by manufacture, assembly, fabrication, or production within the State.

(b) Each state agency that uses state funds to market and promote products made in Hawaii shall report the expenditures and specific allocations of the funds to the department of business, economic development, and tourism at the end of each fiscal year. Upon receipt of the reports, the department shall establish and maintain a comprehensive information list that provides the most current information as provided by the state agencies and share it with the Hawaii tourism authority."

SECTION 4. Statutory material to be repealed is bracketed and stricken. New statutory material is underscored.

SECTION 5. This Act shall take effect upon its approval.