STAND

STAND. COM. REP. 1627

Honolulu, Hawaii

, 2003

RE: S.C.R. No. 42

S.D. 1

Honorable Calvin K.Y. Say

Speaker, House of Representatives

Twenty-Second State Legislature

Regular Session of 2003

State of Hawaii

Sir:

Your Committee on Tourism and Culture, to which was referred S.C.R. No. 42, S.D. 1, entitled:

"SENATE CONCURRENT RESOLUTION REQUESTING THE HAWAII TOURISM AUTHORITY TO DESIGN, IMPLEMENT, AND EVALUATE A CULTURAL TELEVISION AND FILM PILOT PROJECT,"

begs leave to report as follows:

The purpose of this concurrent resolution is to promote alternatives to traditional tourism venues by requesting the Hawaii Tourism Authority (HTA) to work with representatives of the cultural television and film industry to design and implement a pilot program to:

(1) Evaluate the effectiveness of the promotional and marketing assets that cultural television and films provide in publicizing Hawaii;

(2) Measure the benefits and costs of any expenditure for cultural television and film production; and

(3) Consider the pilot program as part of "product development."

The Department of Business, Economic Development, and Tourism and HTA supported the intent of this bill.

As affirmed by the record of votes of the members of your Committee on Tourism and Culture that is attached to this report, your Committee concurs with the intent and purpose of S.C.R. No. 42, S.D. 1, and recommends that it be referred to the Committee on Finance.

Respectfully submitted on behalf of the members of the Committee on Tourism and Culture,

		____________________________ JERRY L. CHANG, Chair