STAND

STAND. COM. REP. NO.3360

Honolulu, Hawaii

, 2002

RE: S.R. No. 11

S.D. 1

Honorable Robert Bunda

President of the Senate

Twenty-First State Legislature

Regular Session of 2002

State of Hawaii

Sir:

Your Committee on Tourism and Intergovernmental Affairs, to which was referred S.R. No. 11 entitled:

"SENATE RESOLUTION REQUESTING A REVIEW OF SPEED LIMITS ON PUBLIC ROADS AND STREETS UNDER THE JURISDICTION OF THE CITY AND COUNTY OF HONOLULU,"

begs leave to report as follows:

The purpose of this measure as received is to request a review of speed limits on public roads and streets under the jurisdiction of the City and County of Honolulu.

Prior to the hearing, your Committee circulated a proposed S.D. 1, which would request the Hawaii Tourism Authority to:

(1) Reprioritize its resources to provide a significantly greater amount to business meetings, conventions, conferences, and incentive marketing and other efforts that will have a greater positive impact on the State's overall economy; and

(2) Direct such marketing efforts to be undertaken in partnership with the Hawaii Convention Center in Honolulu, conference facilities offered by hotels on each island, nonprofit private sector technology initiatives, and conference facilities located at educational facilities such as the University of Hawai`i at Hilo, University of Hawai`i-Maui, and University of Hawai`i-Kauai.

Testimony in support of this measure was received from the Department of Business, Economic Development, and Tourism, Hawaii Tourism Authority (HTA), University of Hawaii at Hilo Conference Center, Economic Development Alliance of Hawaii, Inc., Maui Economic Development Board, Inc., Kauai Economic Development Board, Pacific Missile Range Facility, Hawaii Activities and Tours Association, Charley's Taxi, King Auto Center, 101 Things to Do, Paradise Cruise, Ltd., Textron Systems Kauai, Trex Enterprises, and one individual.

Your Committee finds that there is widespread support for increased business-related marketing in order to expand Hawaii's image beyond "sun and surf" and brand Hawaii as more than a leisure destination. This broader market image would reflect the business opportunities that now exist, as well as contribute to further growth in this area.

Your Committee has heard that currently, about twelve to thirteen per cent of visitors come to Hawaii to attend conferences and meetings, conduct business, or for governmental or educational purposes. The HTA has set a goal of expanding that market to thirty per cent, and this measure will assist in meeting that goal.

Your Committee has further amended this measure to reflect this goal, adding language that the HTA achieve goals of a mix of thirty per cent in MCI marketing, as adopted in the Marketing Committee on August 29, 2001, to the first BE IT RESOLVED clause.

As affirmed by the record of votes of the members of your Committee on Tourism and Intergovernmental Affairs that is attached to this report, your Committee concurs with the intent and purpose of S.R. No. 11, as amended herein, and recommends its adoption in the form attached hereto as S.R. No. 11, S.D. 1.

Respectfully submitted on behalf of the members of the Committee on Tourism and Intergovernmental Affairs,

		____________________________ DONNA MERCADO KIM, Chair