Honorable Robert Bunda

President of the Senate

Twenty-First State Legislature

Regular Session of 2002

State of Hawaii

Sir:

Your Committee on Tourism and Intergovernmental Affairs, to which was referred S.C.R. No. 34 entitled:

begs leave to report as follows:

The purpose of this measure is to request the Legislative Reference Bureau to study the level and scope of private sector spending to advertise and promote Hawaii for tourism.

Testimony in support of this measure was received from the Department of Business, Economic Development, and Tourism, Hawaii Tourism Authority, and Hawaii Hotel Association.

Your Committee finds that the private sector plays an important role in advertising Hawaii through a variety of venues, but little specific data is available regarding the level and scope.

Your Committee believes this information could be an important source of expanded cooperative ventures between the private sector and the State in promoting Hawaii. Your Committee has amended this measure to:

As affirmed by the record of votes of the members of your Committee on Tourism and Intergovernmental Affairs that is attached to this report, your Committee concurs with the intent and purpose of S.C.R. No. 34, as amended herein, and recommends its adoption in the form attached hereto as S.C.R. No. 34, S.D. 1.