STAND. COM. REP. NO. 1271

                                   Honolulu, Hawaii
                                                     , 1999

                                   RE:  S.C.R. No. 49
                                        S.D. 1




Honorable Norman Mizuguchi
President of the Senate
Twentieth State Legislature
Regular Session of 1999
State of Hawaii

Sir:

     Your Committee on Economic Development, to which was
referred S.C.R. No. 49 entitled:

     "SENATE CONCURRENT RESOLUTION REQUESTING THE IMPLEMENTATION
     OF A LONG-TERM STRATEGIC PLAN OF ACTION FOR THE STATE'S
     TRAVEL AND TOURISM INDUSTRY,"

begs leave to report as follows:

     The purpose of this measure is to request the Department of
Business, Economic Development, and Tourism (DBEDT), with
assistance from other agencies and interested parties, to
implement a comprehensive, long-range strategy plan of action for
the State's travel and tourism industry.

     Your Committee received testimony in support of this measure
from the Hawaii Tourism Authority (HTA).

     Your Committee finds that currently the HTA is in the
process of preparing a tourism strategic plan for the period from
1999 to 2005.  The issues to be addressed include the location
and level of optimum growth by island or county, research on
current visitors, rejuvenation of the visitor plant, and brand
marketing of Hawaii.  Each strategy or action to address these
and other issues will include roles and responsibilities of
government and the private sector, measures of effectiveness, and
funding sources.

     Your Committee supports the work of the HTA, and has amended
this measure to make HTA the lead agency for the actions outlined

 
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in this Concurrent Resolution, and to remove DBEDT from
participation.

     As affirmed by the record of votes of the members of your
Committee on Economic Development that is attached to this
report, your Committee concurs with the intent and purpose of
S.C.R. No. 49, as amended herein, and recommends that it be
referred to the Committee on Ways and Means, in the form attached
hereto as S.C.R. No. 49, S.D. 1.

                                   Respectfully submitted on
                                   behalf of the members of the
                                   Committee on Economic
                                   Development,



                                   ______________________________
                                   LORRAINE R. INOUYE, Chair

 
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