STAND. COM. REP. NO. 1253

                                   Honolulu, Hawaii
                                                     , 1999

                                   RE:  H.B. No. 221
                                        H.D. 2
                                        S.D. 1




Honorable Norman Mizuguchi
President of the Senate
Twentieth State Legislature
Regular Session of 1999
State of Hawaii

Sir:

     Your Committee on Ways and Means, to which was referred H.B.
No. 221, H.D. 2, S.D. 1, entitled: 

     "A BILL FOR AN ACT RELATING TO THE HAWAII TOURISM
     AUTHORITY,"

begs leave to report as follows:

     The purpose of this bill is to amend the responsibilities of
the Hawaii Tourism Authority with respect to the development of
long-range policy plans.

     In particular, this bill requires the Authority to:

     (1)  Develop and complete a long-range policy plan for
          presentation to the Legislature by January 1, 2000,
          which shall identify other departments and agencies
          involved and specify a program of action for these
          departments and agencies; and

     (2)  Require the strategic tourism marketing plan to
          implement the recommendations of the long-range policy
          plan, to be updated every two years rather than every
          three years.


 
a                                                     HB221 SD1
 
 
 
 
                                   STAND. COM. REP. NO. 1253
                                   Page 2


     Your Committee agrees with the intent of this bill, and
notes that the Senate Committee on Economic Development
specifically found that the Hawaii Tourism Authority had already
undertaken this planning process with emphasis on certain issues,
including current visitor research, brand marketing of Hawaii as
a visitor destination, measures of effectiveness, and funding
sources.  Your Committee finds that long-range policy planning is
critical to the long-term success of the authority and for the
future of tourism in the State.

     As affirmed by the record of votes of the members of your
Committee on Ways and Means that is attached to this report, your
Committee is in accord with the intent and purpose of H.B.
No. 221, H.D. 2, S.D. 1, and recommends that it pass Third
Reading.

                                 Respectfully submitted on behalf
                                 of the members of the Committee
                                 on Ways and Means,



                                 ________________________________
                                 CAROL FUKUNAGA, Co-Chair



                                 ________________________________
                                 ANDREW LEVIN, Co-Chair

 
a                                                     HB221 SD1