§486-120.6 Kona coffee; minimum content and labeling requirements. (a) In addition to all other labeling requirements, all roasted or instant coffee which is produced in whole or in part from Kona coffee beans shall meet the following requirements:
(1) Identity statement:
(A) Only roasted or instant coffee which contains one hundred per cent Kona coffee by weight may be labeled or advertised as roasted or instant Kona coffee.
(B) Roasted or instant coffee containing not less than ten per cent but less than one hundred per cent Kona coffee by weight shall be labeled or advertised as "Kona coffee blend", "Kona blend coffee", or "blended Kona coffee". In addition, the following statement shall appear directly below the selected blend wording on the front panel of the label: "contains not less than ten per cent Kona coffee"; however, the actual percentage may be substituted in the statement.
(2) Each word in the identity statement shall be contiguous and conspicuously displayed without any intervening material. Upper and lower case letters may be used interchangeably in the identity statement.
(b) It shall be a violation of this section:
(1) To use the term "Kona coffee", "100% Kona coffee", or similar terms in labeling or advertising unless the package of coffee contains one hundred per cent Kona coffee.
(2) To use the term "Kona" in labeling or advertising, including in conjunction with a coffee style or in any other manner, if the roasted or instant coffee contains less than ten per cent Kona coffee by weight.
(c) For the purpose of this section:
(1) "Kona coffee" means coffee that is grown in the geographical regions identified as North Kona and South Kona districts on the island of Hawaii and which meets the grade standard requirements as adopted under chapter 147.
(2) "Per cent Kona coffee by weight" means the percentage calculated by dividing the weight in pounds of roasted Kona coffee used in a production run of roasted or instant coffee, by the total weight in pounds of the roasted coffee used in that production run of roasted or instant coffee, and multiplying the quotient by one hundred. [L 1991, c 289, §2; am L 1995, c 103, §1]